10 Jan No Comments Jon Cordova passive income, self publishing

I always get excited at the end of each year, not only because Christmas is my favorite time of year (and my birthday happens to land in December), but because I get to reflect on the lessons learned and examine the numbers to see what’s been working, and what I can improve.

We shouldn’t have to wait until the end of the year to reflect on these kinds of things, but we can’t help it because the calendar year neatly wraps up the past, and helps us imagine the future. So for today, I’m excited to dive into last month’s earnings and progress report, and how I’m setting myself up for success in 2017.

Let’s get to it!

Income Summary

  • Last month: $132,179.75
  • This month: $151,137.88
  • Last 12 months: $1,761,715.04

Expenses Summary

  • Last month: $39,217.11
  • This month: $34,152.45
  • Last 12 months: $496,529.26

Net Profit Summary

  • Last month: $92,962.64
  • This month: $116,985.43
  • Last 12 months: $1,265,185.78

For the complete breakdown of income and expenses, visit the full report here »

Lessons Learned in December

Beyond the family vacation, the proudest moment of December came on my thirty-fourth birthday, because on that day, I launched a t-shirt.

Yes, a t-shirt.

I’ve been asked by many SPI fans in the past to offer “SPI swag” for purchase, however I never wanted to get into the t-shirt business just because I could. I wanted there to be deeper meaning if I were going to be selling something like a shirt, and that’s when operation “Serve First” came into action.

In November I reached out to Eric Friedensohn to help me come up with a unique design for a shirt that I was going to sell to benefit Pencils of Promise, an organization I’ve worked with in the past and am now an advisor for. PoP helps children around the world gain access to education when normally it would be nearly impossible. I actually took a trip to Ghana, Africa in 2015 (which you can see featured on my brand new Beyond SPI page!) to visit some of the schools that you and I built together in my 2014 record-breaking birthday campaign (for most number of backers) to check out the schools, meet the teachers and students and be a part of the process.

It was absolutely life-changing.

To me, the words “serve first” are perfect. Serving first is what I feel is the means to living a happy and fulfilled live. It feels GREAT to give, and this is something I’m trying to instill into my two children every single day. Beyond that, serving first is the most sure way to build a successful business. When you do what you do in your business to help others first, rewards will always, in some way, come back to you.

It goes along with a phrase I say all the time, which is: “Your earnings are a byproduct of how well you serve your audience.” Unfortunately, that was way too long for a shirt design, so “Serve First” became what I feel sums it up quite nicely.

Here’s the t-shirt design below:

Serve First tshirt


One hundred percent of the revenue (not profit) of the first 500 shirts went directly to Pencils of Promise, so as a result, they’re getting a check from us for $12,500 to help train more teachers and get more books into the hands of the students who we are serving. What a great way to end the year!

Shirts are still available at ServeFirst.io—check them out now while they are still in stock!

Thanks again for an amazing year. Yeah, the numbers look great, but what’s really got me fired up is the continued growth, and the undying support for SPI, our mission, and the new projects coming your way soon!

Oh, and before I go, if you’d like more details about some of my goals for this year, check out this post here which reveals my financial goal for 2017, and why it’s important.

2017 is ours! Here we go!